35 years supporting New Zealand’s Foodservice Suppliers.
SupplyIQ was founded by Simon Doubleday following a career working alongside Foodservice Suppliers and End-Users across a wide range of product categories.
During this time, Simon supported Manufacturers, Importers and Private Label businesses with decisions around product ranging, new product development and channel strategy, often in an environment where complete market data simply wasn’t available.
This experience directly informed the creation of SupplyIQ to bring greater End-User visibility into Supplier decision-making.
New Zealand’s Foodservice market is highly fragmented, with Supplier insight often limited to internal sales data and Distributor reporting.
SupplyIQ was created to support Suppliers who need greater confidence in how products are selected, ranged and used by End-Users, particularly when making decisions around:
New product launches
Format development
Channel expansion
Distributor engagement
Category investment
Discuss your next Foodservice decision
If you're currently considering a product launch, category review or channel expansion, I’d be happy to discuss how SupplyIQ can support your decision-making.
SIMON DOUBLEDAY
Director
P. 021 641 251
E. simon@supplyiq.co.nz