How I Work
Step 1
Define the Decision
Start with the commercial question
Each project begins by identifying the specific decision your business is looking to support.
This might include:
A planned Foodservice product launch
A category or range review
National Distributor ranging
Entry into a new Foodservice channel
Format or pack size development
Channel investment prioritisation
This ensures SupplyIQ is focused on supporting a real commercial outcome, not generating insight for its own sake.
Step 2
End-User Input
Bring the End-User perspective into the process
SupplyIQ gathers structured input from relevant End-Users to understand:
Product usage and application
Format preferences
Menu fit
Purchasing drivers
Substitution behaviour
Channel-specific requirements
This helps bridge the gap between Distributor listing and real-world usage.
Step 3
Category Context
Combine End-User insight with category understanding
End-User input is then interpreted within the context of:
Existing category structure
Channel dynamics
Distributor ranging realities
Product format alignment
Menu-driven demand
To ensure recommendations are commercially relevant.
Step 4
Practical Outputs
Delivered in a format that supports internal decision-making
Projects typically conclude with:
Insight summaries
Comparison tables
End-User feedback
Key commercial considerations
Decision-support recommendations
Designed to support:
Internal planning
Distributor conversations
Product launch readiness
Channel investment decisions
SupplyIQ projects are designed to:
Run alongside your existing planning cycles
Require minimal internal resource
Avoid disruption to Distributor relationships
Maintain End-User confidentiality
If you're currently considering a product launch, category review or channel investment, I’d be happy to discuss how SupplyIQ can support the decision.
SIMON DOUBLEDAY
Director
P. 021 641 251
E. simon@supplyiq.co.nz