Through SupplyIQ, I work with New Zealand Foodservice Suppliers who want greater confidence in how their products are selected, ranged and supported by End-Users and Distributors.
Who I Help
After 35 years working alongside New Zealand’s Foodservice Suppliers and End-Users, I understand how often commercial decisions around product launches, ranging and channel investment need to be made without access to complete market visibility.
SupplyIQ brings structure to that decision-making by combining End-User perspective with real-world purchasing behaviour.
Manufacturers and Importers
I work with Manufacturers and Importers who are looking to:
Launch new products into Foodservice
Expand across Distributor networks
Understand End-User demand and needs beyond listing
Support Distributor ranging decisions
Enter new Foodservice channels with greater confidence
Identify category growth opportunities
Support menu-driven product development
Improve alignment between product format and application
Reduce risk around new product launches
Emerging Foodservice Brands
SupplyIQ works alongside businesses seeking to:
Enter the Foodservice channel
Validate product-market fit with End-Users
Identify realistic growth pathways
Prioritise channel investment
Avoid misaligned national launches
Roles I most often work with:
Category Managers
Channel Managers
Foodservice Sales Managers
Marketing Managers
NPD Managers
General Managers
Those responsible for:
Product launches
Distributor ranging
Channel investment
Portfolio strategy
Growth planning
Common Situations
I typically support Suppliers through SupplyIQ who are:
Reviewing an existing category
Planning a Foodservice product launch
Considering national Distributor ranging
Entering a new channel (e.g. QSR/café/hotel)
Seeking End-User input before investing
Testing commercial assumptions prior to launch
Understanding working with Distributors
If you're responsible for making commercial decisions in Foodservice and need greater confidence in how products are used beyond the Distributor invoice, I’d be happy to talk.
SIMON DOUBLEDAY
Director
P. 021 641 251
E. simon@supplyiq.co.nz