Blog | Supply IQ

Skip to main content

New announcement. Learn more

TAGS

Supporting Ranging Conversations

For suppliers preparing to engage with foodservice distributors, insight into end-user usage and purchasing behaviour can help strengthen ranging discussions. Understanding: How the product is used Read more

Listing Does Not Guarantee Usage

It is also important to recognise that national ranging does not automatically translate into national usage. Many suppliers have experienced situations where a product is successfully listed across Read more

Channel Requirements Are Not the Same

Purchasing drivers differ significantly between foodservice environments. For example: Independent cafés may prioritise convenience and pack size QSR operators may focus on consistency and speed Read more

Supplier Support Still Matters

Distributors will also consider the level of supplier investment behind the product. This may include: Sales team engagement Menu support Launch planning Training Marketing activity Alignment with di Read more

End-user Usage Drives Confidence

One of the most significant influences on ranging decisions is the likelihood that end-users will actually select and purchase the product once it becomes available through the distributor. This may Read more

Category Role Matters

Before considering any new product, distributors will typically assess how it fits within the existing category structure. This may include: Whether the product fills a current gap Alignment with exi Read more

How Foodservice Distributors Decide What Products to Range in New Zealand

In New Zealand’s foodservice market, gaining national ranging with a distributor such as Bidfood, Gilmours or Service Foods is often seen as a key milestone for suppliers launching a new product or Read more

SIMON DOUBLEDAY
Director

P. 021 641 251
E. simon@supplyiq.co.nz

Learn More