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Channel Requirements Are Not the Same

Purchasing drivers differ significantly between foodservice environments.

For example:

  • Independent cafés may prioritise convenience and pack size

  • QSR operators may focus on consistency and speed

  • Hotels may consider presentation and versatility

  • Aged care providers may prioritise nutrition and ease of preparation

Distributors will often assess whether a product is aligned with the needs of specific end-user environments before committing to ranging.